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MH Digital, LLC · Bedford, Texas

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Email & SMS Marketing

Stay in Front of Shoppers Who Are Not Ready Yet

Most home shoppers do not buy the first week. Email and text marketing keeps your dealership in front of them while they decide, with messages sent from the Lead Tracker your team already uses.

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Available as the SMS & Email add-on to the dealer website and Lead Tracker CRM, $299 per month.

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Lead Tracker CRM showing text and email follow-up for dealer leads
Lead Tracker CRM showing text and email follow-up for dealer leads
The Problem

The shopper who was “just looking” is not gone. You just stopped talking to them.

Manufactured home buyers often take weeks or months to decide: financing, land, family, timing. A shopper who inquires today may buy in the spring, and they will buy from whoever stayed in touch.

Most dealerships make a call or two and then the lead goes quiet. Not for lack of interest, but because nobody has time to remember who to message and when.

In Your Demo

What we will show you

  • Texting from your own local number
  • Scheduled follow-up messages
  • Appointment and review reminders
  • The reporting your team sees
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How MH Upside Helps

Follow-up that runs from the Lead Tracker

The SMS & Email add-on puts messaging inside the Lead Tracker your team already works in: your own local number for texting from the CRM, scheduled email and text messages, and email campaign automation.

Your salespeople stay in charge of the conversation. The messaging keeps your dealership visible between calls and reminds buyers about appointments, so fewer good leads quietly disappear.

A Lead Tracker record with call and text buttons for reaching the buyer
Your Own Number

Text from the CRM, from a local number

Buyers answer a local number more readily than an unfamiliar one. Your dealership gets its own local SMS number, and texting happens inside the Lead Tracker, so the conversation stays on the lead alongside calls and notes.

  • Your own local SMS number for texting from the CRMLive
  • Conversation history kept with each lead
  • No more buyer texts living on one salesperson’s personal phone
Scheduled Messages

Timely follow-up without someone having to remember

Schedule messages ahead of time, or set up email campaigns that go out on their own, so a new inquiry gets a prompt first message and a longer follow-up over the weeks that matter.

  • Scheduled email and text messagesLive
  • Email marketing campaign automationLive
  • Messages written for your dealership, in your voice
  1. First messageGoes out soon after the inquiry
  2. Follow-upScheduled for the days that follow
  3. Check-inA campaign message in the weeks after
Visits and Reviews

Help buyers show up, then help them speak up

Appointment reminders help buyers show up for the visit they booked. After a home is sold, a Google review reminder asks happy buyers to leave a review, which helps the next shopper trust you.

  • Appointment reminder schedulingLive
  • Google review reminder for sold homesLive
  • Reporting and sales team stats in the CRMLive

Before and after the visit

  • Appointment reminder
  • Google review reminder after the sale
  • Reporting in the Lead Tracker
Consent

Message people who asked to hear from you

Texting and marketing email come with rules about consent and opting out. Messages are meant for people who agreed to hear from your dealership, and your website forms are built to record that agreement.

Your dealership stays responsible for who it messages. If you have questions about the rules for your situation, check with your own advisor.

  1. Buyer agrees on your formTo hear from your dealership
  2. Agreement is recordedSaved with the lead
  3. Messages go to opted-in buyersAnd buyers can opt out
A Typical Buyer Journey

What happens after an inquiry

  1. 1

    A shopper asks about a home

    The inquiry lands in the Lead Tracker with an owner and the home they asked about.

  2. 2

    A first message goes out

    A scheduled text or email keeps the conversation warm while your salesperson reaches out personally.

  3. 3

    Follow-up continues over time

    Campaign messages keep your dealership in front of buyers who are not ready yet.

  4. 4

    Reminders finish the job

    Appointment reminders help them show up, and a review request follows the sale.

This is for you if...

This is a fit if...

  • Shoppers inquire and then go quiet
  • Your team knows it should follow up more but is busy on the lot
  • You want more booked appointments to turn into visits
  • You want more Google reviews from buyers you have already satisfied
Why Dealers Work With Us

Built for manufactured home dealers, not generic businesses

MH Upside has built dealer websites since 2008, more than 100 of them. The SMS & Email add-on lives in the same Lead Tracker your team already uses, so there is no second system to learn.

Want to see what this would look like for your dealership?

We will show how your dealership, homes, builders, lead forms, and follow-up could work together — so you can see it before you decide.

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FAQs

Questions dealers ask about email and text follow-up

SMS & Email Marketing Extreme is a $299 per month add-on to the dealer website and Lead Tracker CRM, which start at $999 per month per location. See the pricing page for current terms.

Yes. The messaging runs from inside the Lead Tracker, so it works with the dealer website and CRM package.

Texting and marketing email should only go to people who agreed to hear from you. Our forms are built to record that agreement, and we can walk you through how it works. Check with your own advisor about the rules for your situation.

WhatsApp is available as a channel. Ask about it in your demo.

No. It keeps your dealership visible between conversations. Your salespeople still own the relationship.
Keep Reading

Related Dealer Growth Resources

Dealer pricing and the SMS & Email add-on

What is included and what it costs.

Dealer Lead Tracker

A lead tracker built for manufactured-home dealerships: one pipeline, an owner on every lead, follow-up history, appointments, and reporting managers actually use.

Digital Marketing

Digital marketing that starts with a better dealer website: local visibility, easy-to-shop inventory, campaign landing pages, and a clearer path to appointments.

Lead Forms & Consent

How manufactured-home dealers can ask for buyer information clearly, handle consent responsibly, and build lead forms every shopper can actually use.
Dealer Demo

See follow-up working inside your Lead Tracker.

We will show you how texting, scheduled messages, and reminders work for a dealership like yours.

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Book a Dealer Demo See Dealer Pricing