Activity is not strategy
A dealership buys ads, boosts posts, pays for directory listings, and sends a few emails. Each one made sense when it was bought. Together they are rarely a plan, and nobody is responsible for whether they work.
The reports show clicks and impressions. The phone and the lot tell a different story. Without someone connecting the spending to sales, the budget tends to drift toward whatever was pitched last.
What we talk through
- Where your leads come from today
- What you spend and where
- How the website, follow-up, and ads connect
- What to fix first
A senior marketing mind on your side
A Digital CMO brings the thinking of a chief marketing officer to a dealership that does not need, or cannot yet afford, a full-time one. We look at the whole picture and help you set priorities you can act on.
That experience comes from more than a decade in manufactured housing marketing, including as Chief Marketing Officer at Legacy Housing, plus more than 100 dealer websites built since 2008.
The decisions that sit above any single tactic
We tailor the work to your dealership. These are the kinds of questions a Digital CMO helps you answer.
- What should our marketing plan and priorities be this year?
- Where should the budget go, and where should it not?
- How do our website, lead follow-up, and advertising fit together?
- What do these reports actually mean, and what should we do about them?
Strategy that connects to the website and the Lead Tracker
Because MH Upside builds the dealer website and the Lead Tracker, we can see what happens after the click: which inquiries arrive, which get followed up, and which turn into visits. That is the part agencies rarely see.
Leadership, not a content factory
A Digital CMO sets direction and measures results. MH Upside does not manage social media posting, and your own sales team works your leads. We help you decide where those fit in the plan.
How we would work together
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1
Look at what is happening
We review where leads come from, what you spend, and how inquiries are handled today.
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2
Find the gaps and the waste
We point out what is missing, what overlaps, and what is not paying its way.
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3
Set priorities
A practical plan, sized to your dealership and your budget.
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4
Review and adjust
We look at the results with you and change course when the numbers say to.
This is a fit if...
- You spend on marketing but cannot say what is working
- Several vendors each report on their own piece
- You want an experienced second opinion before spending more
- You are not ready for a full-time marketing hire
Built for manufactured home dealers, not generic businesses
MH Upside’s co-founder spent over a decade in manufactured housing as IT and marketing manager and then Chief Marketing Officer at Legacy Housing, and has built websites and directed digital marketing since 2001.
Want to see what this would look like for your dealership?
We will show how your dealership, homes, builders, lead forms, and follow-up could work together — so you can see it before you decide.
Questions dealers ask about a Digital CMO
Related Dealer Growth Resources
Dealer website pricing
Published pricing for the dealer website and Lead Tracker CRM.
Digital Marketing
Digital marketing that starts with a better dealer website: local visibility, easy-to-shop inventory, campaign landing pages, and a clearer path to appointments.
Local Search Visibility
Help more home buyers find your dealership across Google, maps, builder searches, and AI assistants, with clear pages for your homes, brands, and markets.
Dealer Lead Tracker
A lead tracker built for manufactured-home dealerships: one pipeline, an owner on every lead, follow-up history, appointments, and reporting managers actually use.
Want an experienced marketer looking at your numbers?
Tell us how your marketing works today. We will help you see what to fix first.
Talk About a Project