Websites & Inventory
Make your business look great and your homes easy to shop.
- Custom websites built around your business
- Inventory and floorplan pages shoppers can search
- English and Spanish pages
2001Building websites since
2008Working in manufactured housing since
100+Manufactured housing websites built
1:1Direct access to the founders
What We Do
Six ways we take work off your plate
Start with the problem you need solved. We’ll recommend the right mix.
Digital Marketing & Search
Help more of the right customers find you.
- Local search visibility where you sell
- Helpful content and campaign landing pages
- Campaign strategy and plain-English reporting
CRM, Text & Email
Keep leads moving and customers informed.
- Lead Tracker pipeline for every inquiry
- Text and email follow-up campaigns
- Appointment reminders
AI & Automation
Take repetitive work off your team’s plate.
- New inquiries routed to the right person
- Assistants that answer from your approved information
- Follow-up tasks created automatically
Virtual Assistants
Real people who handle the work your team never gets to.
- Inventory and photo updates
- CRM cleanup and lead list upkeep
- Admin and marketing coordination
Custom Apps & Integrations
Get tools built around the way you already work.
- Customer and partner portals
- Dashboards and reports for owners
- Connecting the systems you already use
Practical AI
What could AI take off your plate?
Not “AI runs your business.” Just one tedious job at a time, done reliably, with a person in charge.
Inquiries arrive in several places.
- A shopper asks about a home on your website
- The inquiry goes to the right salesperson
- A follow-up task lands in the Lead Tracker
Nobody has to remember to check five inboxes.
Staff answer the same questions all day.
- A customer asks about hours, financing steps, or delivery
- The assistant answers only from information you approved
- Anything it shouldn’t handle goes to a person
Your team gets time back without losing the personal touch.
Publishing inventory takes too long.
- You send the home details and photos
- A draft listing is written for your website
- Your staff reviews and approves it before it goes live
New homes get online faster, and a person still has the final say.
Have a task you’d love to hand off? Bring it to the meeting.
Book a 15-Minute Show Meeting
Real Work
Real screens from tools we built
Dealer website
A home-shopping website that works on a phone
- The problem
- Most shoppers browse on their phones, compare a few homes, and leave without ever asking a question.
- What we built
- A fast dealer website with searchable inventory, saved favorites, and English and Spanish pages.
- What it does now
- Shoppers can save the homes they like, switch languages, and ask about a specific home in a few taps.
Lead Tracker CRM
One place to see every lead and the next step
- The problem
- Leads end up scattered across email, texts, and sticky notes, and good ones go cold.
- What we built
- The Lead Tracker, connected to the website, with pipeline stages and appointments.
- What it does now
- Owners can see who reached out, which home they want, and who is following up.
Guided inquiry
A guided form that gives your team a better first call
- The problem
- A basic contact form gives salespeople a name and little else.
- What we built
- A step-by-step inquiry that asks the questions your team needs, then sends the lead straight to the Lead Tracker.
- What it does now
- Salespeople know about land, timing, and the home before they pick up the phone.
Who We Help
Built for the people who keep manufactured housing moving.
Our dealer platform is built for retail home sales. Marketing, assistant support, and custom technology work can be scoped for any business in the industry.
- Retailers and dealers Websites, inventory, Lead Tracker, and marketing.
- Manufacturers Websites, dealer tools, portals, and marketing support.
- Community operators Leasing websites, inquiry follow-up, and resident tools.
- Suppliers Websites, campaigns, and dealer-facing tools.
- Service businesses Transport, setup, finance, and insurance teams that need help getting found and following up.
Why MH Upside
Boutique means you talk to the people doing the work.
I came into manufactured housing in 2008 and spent over a decade leading IT and marketing for a manufacturer. My wife Sarah and I run MH Upside together. We keep our client list small on purpose, so you get our attention, not a ticket number.
- Industry experience. We know how homes are built, sold, financed, and set.
- Direct access. You talk to the founders, not a support queue.
- Custom work. Solutions built around your business and your budget.
- Straightforward scope. You know what you’re paying for before we start.
Ways to Work Together
Pay for what you need, and nothing you don’t
Start with the problem you need solved. We’ll recommend the right scope.
Dealer platform
Your website, inventory, and Lead Tracker CRM, managed for you.
- Custom dealer website with inventory
- Lead Tracker CRM
- Managed hosting, monitoring, and updates
- Monthly reporting
Plans begin at $999/month per location.
See platform pricingOngoing support
Marketing, assistant help, or automation support with an agreed monthly scope.
- A clear list of what we handle each month
- One point of contact
- Adjust the scope as your needs change
Priced to the scope we agree on.
Custom project
A defined app, integration, or AI solution with its own proposal.
- Written scope before work starts
- Fixed deliverables and timeline
- Built to work with what you already use
Separate proposal for each project.
Book a Meeting
Grab 15 minutes with us in Louisville
Tell us what’s eating up your time. We’ll tell you honestly whether we can help and what we’d do first.
- When January 20–22, 2027
- Where Kentucky Exposition Center, Louisville, KY
- Times Louisville time (Eastern)
- Prefer to call? (817) 533-7753
Book a 15-Minute Show Meeting
Only the first three fields are required. You can pick a time on the next screen.
Questions before we meet
No. The dealer platform is built for retail home sales, but marketing, assistant support, and custom technology work can be scoped for manufacturers, communities, suppliers, and service businesses across manufactured housing.
No. Plans begin at $999 per month per location and cover the dealer website, inventory, and Lead Tracker CRM. Ongoing marketing or assistant support and custom projects are scoped and priced separately, so you only pay for what you need.
Real people on our team who take on recurring work like inventory updates, CRM cleanup, and admin or marketing coordination. AI tools are a separate service. When we use AI to speed up assistant work, a person is still responsible for the result.
No. Any assistant we set up answers only from information you approve, and it hands the conversation to a person when it should. You decide what it can and cannot handle.
You tell us what is taking up your time or costing you customers. We tell you honestly whether we can help, what we would do first, and what it would roughly involve. No pressure and no long pitch.
Yes. Choose “Connect another time” in the form and pick a phone or video call time on the next screen, or call (817) 533-7753.